Last week, Thursday 10th October, was World Sight Day - a day that means a great deal to us as a brand. The annual occasion only comes around once a year, and having celebrated it privately as a team in 2018, we knew we wanted to take the party OOO this year. So, equipped with yoga mats, bright eyes and a freshly applied pair of contact lenses, we headed to New York's Modrn Sanctuary along with a group of excited visionaries for a meditative morning celebrating vision and clarity of mind.
As a brand, we’ve always stood firm in our belief that we all have the right to view the world with complete, uncompromised clarity. It’s this belief that led us to partner with ‘Happy Not Perfect’ founder Poppy Jamie. Poppy, like us, wholeheartedly believes in raising awareness around the importance of maintaining a clear, unclouded outlook on life and a positive internal mindset. We paired up with Poppy for this event because of our shared mission to emphasise the importance of self care (from the inside, out) and the ability to look within ourselves to find inner peace.
The morning involved three separate sessions of salt meditations which focused on awakening the third eye & creating clarity of mind, all in celebration of World Sight Day.