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Welcome to Waldo

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See the world with Sophia Hall

This week we’re speaking to Sophia Hall – qualified nutritionist and our no.1 go-to for all things health and fitness. We’ve been following Sophia’s feed for a while… which has made our knowledge of health & fitness a lot better, and our travel envy a lot worse.
Read More
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Capturing bright-eyed photographs

Whether they’re disposable, Polaroid or capturing your blurred numberplate on the M40, you’d be hard pushed to find yourself more than five metres away from a camera at any time of day. With such a constant presence in our everyday lives, we’ve decided that 2018 has no room for squinty eyes and photography disasters.
Read More
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I Started Waldo for People Like You

Contact lenses have, for the best part of 18 years, been the starting point to my day. I have always found them too expensive, a hassle to buy and I have never experienced any joy when buying them.
Read More
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Waldo turns 1!

On this day last year, we shipped our first box of Waldo lenses to Richard in Merseyside (Richard – you didn’t know you were our first, but you were pretty special to us). One year on, we’re celebrating this milestone by taking a look at our ups, downs and round & rounds.
Read More
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See the world with Steph Elswood

Steph Elswood is a true visionary. When she isn’t cliff jumping in Thailand or power-boating in Barcelona, Stephanie can be found on the pages of Women’s Fitness, Hello! Magazine, Grazia and Women’s Health. In recent years, she’s taken the health and fitness world by storm by becoming a European Ambassador for Nike Women and JD Women.
Read More
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Instagram travel accounts we can rely on

In the time it takes to make your morning coffee, you can paraglide across the heart-fluttering heights of the French Alps, or watch a pride of lions fight over Masai Mara territory in Africa. You can squeeze 30 seconds of an adrenaline-inducing roller coaster ride into your mundane Monday morning routine. Ten minutes from now, you could be coasting down Route 96 in the front seat of a Bugatti Veyron.

Read More
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How to Insert Contact Lenses

Watch Bianca, our social media guru and long-term Waldo-wearer, show us how she applies her contact lenses (and keep your eyes out for the long-awaited film debut of our office dog, Pickles).
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Zoom in on Your eye care routine

This year’s National Eye Health Week (NEHW) in the UK is taking place from 24 to 30 September 2018, promoting the importance of eye health and the need for regular sight tests for all.
Read More
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Blue light can seriously damage your health

Over the past week, the term ‘BLUE LIGHT’ has been splashed across the internet in bold lettering following the breaking news that it can seriously damage your health.
Read More
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We’ve unplugged

For one day only, we’re shutting down our laptops, turning off our phones and shelving our office speakers. Yep, as of 3pm today, we’re pulling the plug on technology for 24 hours. Cyberspace – we out.

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How to Sleep Well Tonight

We can blame our increasingly busy lifestyles, our snoring partners and Netflix’s outstanding choice in series curation, but the reality is – the quality of sleep that we’re getting is entirely our own responsibility.
Read More
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Eye care ‘to do’ list for summer

If you’re anything like us, you’ll have spent the last two days of glorious sunshine skipping around outside, recklessly spending your hard-earned cash indulging your new-found alfresco lifestyle. Yep, summer has finally arrived. Cue picnics, waterfights and a BBQ-heavy diet…

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The secret to brighter eyes

We’ve started to notice a direct correlation between our new-found eye radiance and our ever changing fridge shelf. Over the past six months, we’ve been listening to advice from Anita, our in-house optician, who has been urging us to chuck the fast food and restock the vegetables.

Read More
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5 Historical Figures with a Vision for Pride 2019

As London prepares to be drowned in colour this weekend for Pride 2019, we’re shining a light on the people who’ve had a strong vision for change in the LGBT community over the past 50 years.

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What the Internet Is Saying About Waldo Contacts

Almost two years since launch, we’ve been sparking conversation around the importance of making premium quality daily contact lenses affordable and hassle-free. And now, the internet has started talking.
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Welcome to the Friend Zone!

Welcome to the Friend Zone! Aka a popularity contest with a difference. If you’re loving life with Waldo, and want to help us spread the word on the premium quality, affordable and super easy to use subscription… simply refer us to your friend and we’ll give you BOTH £8 off your next box of lenses!

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Celebrating IWD with Our Founder Ashleigh Hinde

International Women’s Day falls on 8th March every year, and serves to draw attention to the important things women are doing around the world everyday. So, with inspiring female stories being the order of the day, it’s only right that we celebrate the occasion by shining a light on Waldo’s founder and CEO, Ashleigh Hinde.
Read More
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Waldo Vitamin, Now Fit for a Trialist!

We heard good things come in small packages… so we’ve made our Waldo Vitamin lens boxes smaller and available for trial today!
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What’s Ready to Ship and Goes ‘Ziiiiiiip’?

Your December travel case! Next month, your Waldo box will hold an extra surprise – your new Waldo travel case!

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Top 5 Festive Films

Christmas is coming and the weather is turning chilly. It’s time to turn up the heat, pull on a cosy jumper, check your Waldo lenses and grab the remote. We’ve pulled together a list of heart-warming, family-friendly Christmas movies perfect for post-Christmas dinner watching.
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(Out of this) World Sight Day 2018

This World Sight Day, we’re shining a light on outer space. Whether you’re stargazing in clear-skied California or admiring the breathtaking Northern Lights in Norway – beautiful interstellar sights are spotted every night all over the world, so this World Sight Day we’re setting our sights skyward. 

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Waldo turns 1!

On this day last year, we shipped our first box of Waldo lenses to Richard in Merseyside (Richard – you didn’t know you were our first, but you were pretty special to us). One year on, we’re celebrating this milestone by taking a look at our ups, downs and round & rounds.
Read More
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#WESEELOVE

On June 28, 1970 the first Gay Pride march in U.S. took place, covering 51 blocks and ending in Central Park. With each year that passes, Pride becomes bigger, brighter and bolder than ever before. Importantly, last year’s event marked 50 years since the partial decriminalisation of homosexuality in the UK.

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Our new recycling scheme

We’re waving in World Oceans Day with a brand new contact lens recycling scheme, launching on Monday 11 June 2018, in an effort to help protect our oceans from plastic.
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All about Female Narratives (and us)

How do you prepare for your first partnership event? We asked ourselves this question 3 weeks ago, having just confirmed our first breakfast with renowned creative agency, Female Narratives.

Read More
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The Sounds We Like

In our new London office, we’ve got brand new speakers, soundproofed walls and an office dog who’s become partial to contemporary folk music. Recently, we’ve been blasting our new Spotify playlist loud in our office and so today, we’ve decided to push it out into the world. Don’t say we don’t treat ya.
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We’ve found the Chelsea Flower showstoppers

The West End. Secret Cinema. The Olympics. If there’s one thing London is good at, it’s putting on a show. This week, the show is flower-powered and the stage is South London. You guessed it – we’re celebrating the arrival of Chelsea Flower Show.

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Royal wedding starter pack

The Royal Wedding is around the corner, so we’ve prepped the perfect starter pack for the big day.
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Six reasons to try Waldo

Put simply, Waldo is the smarter way to order your lenses. We deliver premium daily contacts at an affordable price, via the most flexible subscription plan that works around you. Hassle free and no commitment. What’s more, we’ve put you in control.
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Meet the Artist Who Designed Your Stickers this Month

We met Lillie Bernie last year at an event hosted by Waldo and organised in partnership with the all-female collective, Female Narratives. The event was all about bringing together inspiring women who were doing important things.
Read More
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Zoom in on Your eye care routine

This year’s National Eye Health Week (NEHW) in the UK is taking place from 24 to 30 September 2018, promoting the importance of eye health and the need for regular sight tests for all.
Read More
Blog post image

See the world with Sophia Hall

This week we’re speaking to Sophia Hall – qualified nutritionist and our no.1 go-to for all things health and fitness. We’ve been following Sophia’s feed for a while… which has made our knowledge of health & fitness a lot better, and our travel envy a lot worse.
Read More
Blog post image

I Started Waldo for People Like You

Contact lenses have, for the best part of 18 years, been the starting point to my day. I have always found them too expensive, a hassle to buy and I have never experienced any joy when buying them.
Read More
Blog post image

See the world with Steph Elswood

Steph Elswood is a true visionary. When she isn’t cliff jumping in Thailand or power-boating in Barcelona, Stephanie can be found on the pages of Women’s Fitness, Hello! Magazine, Grazia and Women’s Health. In recent years, she’s taken the health and fitness world by storm by becoming a European Ambassador for Nike Women and JD Women.
Read More
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See the world with Julia Lundin

Today we’re seeing the world with Julia Lundin. Julia is a travel enthusiast, photojournalism graduate and former ELLE UK acting retail and market editor who has been travelling around the world ever since founding her blog in 2013.
Read More
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Lifting the lid on lens materials

When you make decisions about which contact lens brand you wear, you’re also making a decision about the type of material you’re putting in your eye. At Waldo, we use a high-quality material called Etafilcon A.
Read More
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Blue light can seriously damage your health

Over the past week, the term ‘BLUE LIGHT’ has been splashed across the internet in bold lettering following the breaking news that it can seriously damage your health.
Read More
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Dry, itchy or blurry eyes?

At Waldo, we’re the first to admit that every eye is different and contact lenses are not one-size-fits-all. If you experience discomfort with Waldo lenses, our in-house optician can tell you why.
Read More
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How to Sleep Well Tonight

We can blame our increasingly busy lifestyles, our snoring partners and Netflix’s outstanding choice in series curation, but the reality is – the quality of sleep that we’re getting is entirely our own responsibility.
Read More
Blog post image

The secret to brighter eyes

We’ve started to notice a direct correlation between our new-found eye radiance and our ever changing fridge shelf. Over the past six months, we’ve been listening to advice from Anita, our in-house optician, who has been urging us to chuck the fast food and restock the vegetables.

Read More
Blog post image

The Importance of Sight in Food

When you sit down at a restaurant, what catches your eye? The fully-stocked bar, the fancy hardbound menus or the good-looking group of diners on the adjacent table? Head Chef, Gary Durrant, explains why sight is the most used sense during a meal.
Read More
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Making sense of your prescription

So, you’ve completed your contact lens fitting and you’ve finally got your hands on the golden ticket – your contact lens prescription! Need help understanding what all those numbers mean? We're on hand.
Read More
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Sporting superstar Arielle Chambers on her vision for change, as told by Waldo founder Ashleigh Hinde

Arielle Chambers is a true visionary. Waldo founder Ashleigh, who sat down with Arielle for a chat last week, is about to tell you why.   

Read More
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Calling All Visionaries

Last week, we counted over 90,000 people who have chosen to wear Waldo. And now we want to know why!
Read More
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Celebrating IWD with Our Founder Ashleigh Hinde

International Women’s Day falls on 8th March every year, and serves to draw attention to the important things women are doing around the world everyday. So, with inspiring female stories being the order of the day, it’s only right that we celebrate the occasion by shining a light on Waldo’s founder and CEO, Ashleigh Hinde.
Read More
Blog post image

Meet the Artist Who Designed Your Stickers this Month

We met Lillie Bernie last year at an event hosted by Waldo and organised in partnership with the all-female collective, Female Narratives. The event was all about bringing together inspiring women who were doing important things.
Read More
Blog post image

See the world with Sophia Hall

This week we’re speaking to Sophia Hall – qualified nutritionist and our no.1 go-to for all things health and fitness. We’ve been following Sophia’s feed for a while… which has made our knowledge of health & fitness a lot better, and our travel envy a lot worse.
Read More
Blog post image

Capturing bright-eyed photographs

Whether they’re disposable, Polaroid or capturing your blurred numberplate on the M40, you’d be hard pushed to find yourself more than five metres away from a camera at any time of day. With such a constant presence in our everyday lives, we’ve decided that 2018 has no room for squinty eyes and photography disasters.
Read More
Blog post image

I Started Waldo for People Like You

Contact lenses have, for the best part of 18 years, been the starting point to my day. I have always found them too expensive, a hassle to buy and I have never experienced any joy when buying them.
Read More
Blog post image

See the world with Steph Elswood

Steph Elswood is a true visionary. When she isn’t cliff jumping in Thailand or power-boating in Barcelona, Stephanie can be found on the pages of Women’s Fitness, Hello! Magazine, Grazia and Women’s Health. In recent years, she’s taken the health and fitness world by storm by becoming a European Ambassador for Nike Women and JD Women.
Read More
Blog post image

Instagram travel accounts we can rely on

In the time it takes to make your morning coffee, you can paraglide across the heart-fluttering heights of the French Alps, or watch a pride of lions fight over Masai Mara territory in Africa. You can squeeze 30 seconds of an adrenaline-inducing roller coaster ride into your mundane Monday morning routine. Ten minutes from now, you could be coasting down Route 96 in the front seat of a Bugatti Veyron.

Read More
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See the world with Tijana Tamburic

Meet your new travel muse, Tijana Tamburic. Originally from Serbia, the UCL graduate is a powerful force to be reckoned with. Not only is she a freelance travel writer and established model with one foot in London and one foot in New York, she’s also the co-founder of collective and creative agency Female Narratives.
Read More
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All about Female Narratives (and us)

How do you prepare for your first partnership event? We asked ourselves this question 3 weeks ago, having just confirmed our first breakfast with renowned creative agency, Female Narratives.

Read More
Blog post image

The Importance of Sight in Food

When you sit down at a restaurant, what catches your eye? The fully-stocked bar, the fancy hardbound menus or the good-looking group of diners on the adjacent table? Head Chef, Gary Durrant, explains why sight is the most used sense during a meal.
Read More
Blog post image

See the world with Julia Lundin

Today we’re seeing the world with Julia Lundin. Julia is a travel enthusiast, photojournalism graduate and former ELLE UK acting retail and market editor who has been travelling around the world ever since founding her blog in 2013.
Read More
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See the world with James Thompson

Today we’re seeing the world with James Thompson. James is originally from Sydney but has been living in Hackney, London for the last 3 years. He owns the account @food_feels which focuses on food and travel, featuring everything from chilled out street markets, cafes and bars to high-end restaurants and luxurious hotels.
Read More